Drake Teams with Snapchat, Using Augmented Reality Filter on Fans Dur ·
By Sarah Marsh
Drake's joining forces with Snapchat to bring one of the social media platform's most popular filters with him on tour ... and the results are quite the sight to see.
Here's the deal, Drake's recently started using a new camera feature on crowd shots at his "It Was All a Blur" Tour ... an augmented reality filter powered by Snapchat technology.
Play video contentAs you can see, the AR lens makes it look like people are crying ... even when they aren't. Drake is using the filter when he performs his hit, "Laugh Now Cry Later," with the stage screens showing the crying lens on audience members.
Champagne Papi debuted the Snapchat tech during his July 17 show in Brooklyn, and we're told he will be using it at each concert for the remainder of his tour.
The crying lens has become one of Snap's most popular lenses and has been used over a billion times. Drake has a long-standing relationship with the company -- he even performed at one of its holiday parties.
Drizzy's busted out a whole bag o' tricks on this tour ... like an ugly Anna Wintour, giant sperm cells, massive Ghostface, and a hologram of the late Virgil Abloh.
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